3. How to Get Your Emails Opened
4. Write the Way You Speak
5. How to Offer a Free Content Download
6. How to Get Your Content Published by Others
7. Don’t Publish Your Prices
8. Do (AT LEAST) One Thing Every Day
9. How to Manage Your Capacity
10. Look for Things That Repeat. That Repeat.
11. How and Why to Rank Your Clients
12. Make Your Content Easy to Scan
13. Do Things You’re Really Good At Doing
15. Know Your Pricing “Sweet Spot”
16. Share Personal Information
18. Alternative Formats for Sharing Content
19. The World’s Greatest Relationship Marketing Tool
20. Fear of Looking Unprofessional
21. How to Identify Your Perfect Client
22. Stalking the Vanishing Prospect
23. Monetizing Your Influence With Affiliate Programs
24. Write to Someone That You Know Well
25. Stay In Touch Forever
26. Offer Choices When Creating Service Offerings
27. How to Send a Holiday Greeting Card
28. Host Your Own (Sort of) Public Event
29. Take Advantage of Your Human Advantage
30. Narrow Your Content Focus
31. The Power of Packaging
34. Improve Your Testimonials
35. Using “Google Alerts” As Social Media Fodder
36. Become a Likeable Expert