Flowery Branch, Georgia

Writing Case Studies:

How to Make a Great Living by Helping Clients Tell Their Stories

Welcome to Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories.

In this program, we will give you step-by-step formulas, strategies and frameworks and teaches you everything you need to know to get started in the world of case study writing as quickly as possible.

You’ll learn the best way to approach these projects. How to complete them faster. How to turn out powerful, persuasive stories your clients will love. How to market yourself effectively, and how to command top fees for your work.

Program Modules

Module 1: The Lucrative Business of Case Study Writing

We will walk you through the basics of case studies. We’ll also discuss what they’re used for, who reads them, why they’re so popular, and why they continue to be so effective.

Module 2: The Winning Case Study Structure

We will explain how powerful case studies are structured. We’ll talk about the different components and the purpose of each element.

Module 3: Discovery and Planning

In this module, you’ll learn how to gather all the important basic information you’ll need before you can even start your research and writing.

Module 4: The Interview Process

In this module we will discuss everything from pre-interview preparation to keeping your interview tightly focused and productive.

Module 5: Writing Your Case Study Draft

This module is all about the moment of truth — writing your case study!

Module 6: Managing Your Case Study Projects

In Module 6 we are going to show you how to keep your case study projects on track.

Module 7: How to Land Case Study Projects

We will show you how to land case study projects.

Module 8: Anatomy of a Case Study

In this final module, we will walk you through an analysis of four different case studies, two of which are included in this program as a reference.

Bonus Webinar: Pricing Mistakes You May Be Making

We will take you through our 10-step strategy for ensuring that the prices you quote clients for B2B projects are reliable and effective for landing that job. Pricing is the place where all freelancers get stuck – or at the very least, worry they’re doing it wrong.

This webinar shows you how to do it easily, gives you going rates for B2B projects and ensures that you’ll have the confidence to negotiate with your client when talking about ‘money’ …

Case Studies Coaching Call

In this recorded group coaching session, we answered the most common questions about writing case studies and marketing this skill to prospective clients.

You’ll find detailed answers and advice on anything related to writing case studies … how to approach clients … long and short-term marketing tactics … how to land case study projects … and more great advice on how to develop your writing business.

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