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To avoid grabbing every business owner he meets by the shoulder and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.

Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.

This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

“t’s one thing to use social media to try to gain followers and get your name out there; it’s a totally different game to use proven direct response marketing principles to drive more leads and profits. This book delivers the keys to selling directly to cold traffic on social media, increasing your lead flow and opt-ins, to creating celebrity status online. Whatever measurable result you’re after with social media, there are step-by-step strategies and simple, effective techniques in this book that will speed up the time it takes for you to get there and save you from frustration.” ~Joe Polish, founder of Genius Network

This is the best book in the market today to drive sales to your business through social media marketing. It shows you how much more money you could be making every day. ~Brian Tracy, author of The Psychology of Selling

As the CEO of a company that lives and breathes automation, I can say with certainty that the everyday entrepreneur should get their hands on No B.S. Guide to Direct Response Social Media Marketing. Kim does a great job laying out the tools, templates, and resources you need to create high social media ROI. Dan’s commentary focuses on creating, tracking, and monitoring those social media posts which align with his focus on direct-response marketing. All in all, if you are looking to grow your business using social media make this book your guide. ~Clate Mask, CEO and co-founder of Infusionsoft

A lot has been written about leveraging social media and we have been conditioned to believe it’s easy, and it just happens. I haven’t found a book that clearly tells you how to leverage social media to generate leads—until now. Dan and Kim show you how to get a strong ROI, increased sales, and explain why you shouldn’t worry about metrics that don’t matter: “likes” and “comments.” ~David H. Mattson, CEO and president of Sandler Training

I’m usually a speed reader who can finish a book in a couple hours, but this book is so helpful that I savored it and read it slowly. I freakin’ love how Dan puts down social media because he’s voicing the issues that kept me from buying ads there. And I learned a lot from seeing how Kim’s process can lead to the measurable results that Dan demands. ~Andrew Warner, founder of Mixergy.com ff