Month One

Direct Marketing

• Pioneering Copywriters – Who Changed Advertising Forever
• How To Develop A Marketing SYSTEM

Copywriting

• The 35 Headline Formulas of John Caples
• The 100 Greatest Headlines Ever Written
• What are White Papers
• White Paper Guide
• Why Case Studies Are So Important

Consultative Selling with Scripts

• 77 Sales Scripting Techniques Part 1
• How Scripts Can Help You Increase Sales

Bonus

• SCOTT HAINES COPYWRITING INTERVIEW
• Self-Assessment with 30 min Free Call with Brad
• The Big Idea

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