Flowery Branch, Georgia

The Architecture of Persuasion

How to Write Well-Constructed Sales Letters

Sales letters written by Michael Masterson or under his direction have mailed in the millions, and have generated millions of dollars in sales for him and his clients. In this book, The Architecture of Persuasion, he teaches you his simple five-step formula for writing sales letters that have beaten countless controls, launched over a dozen multimillion-dollar businesses, and generated sales and profits most direct marketers only dream about.”

– Bob Bly, independent copywriter and consultant

Bonus Reports

The 7 Daily Habits of Successful Copywriters (358KB)

The Copywriters 7-Step Wealth Building Plan (234KB)

The Greatest Little Retirement Career You’ve Never Even Heard Of (178KB)

The Best Proven Method for Making More Money as a Copywriter (235KB)

The Big Idea (739KB)

Seven Deadly Myths of Web Writing (2.2MB)

Audio Bonus

Master Copywriter and entrepreneur, Michael Masterson, is going to show you step-by-step how to use his personal time management and goal setting system to get a flood of new copywriting clients.