SHOW NOTES
What are the 100 accounts that could change your life forever if you landed them and closed the deal? Imagine you could land your top 100 dream clients…then take notes as Clay Clark shows you how.
- NOTABLE QUOTABLE – “Only 3% of any market is in the “buying mode” now.” – Chet Holmes (Best-selling author of The Ultimate Sales Machine)
- NOTABLE QUOTABLE – “Best buyers buy more, buy faster, and buy more often than other buyers. These are your ideal clients. Have a special effort dedicated to just the dream clients.” – Chet Holmes (Best-selling author of The Ultimate Sales Machine)
- NOTABLE QUOTABLE – “Be strategic, call them all until they cry, buy or die.” – Clay Clark
- AMPLE EXAMPLES –
- Richard Branson – Started his empire cold-calling out of the phonebook businesses to sell them advertising.
- Clay Clark – Started DJConnection.com by cold-calling some of the biggest corporations in America to book their holiday parties.
- Step 1 – Created a Dream 100 list
- Step 2 – Created a sales script for your team to use when calling every month
- Step 3 – Send out a mailer every single month
- Slap Watch on Ellen – https://www.youtube.com/watch?v=-l6mHOP7w0Q
- Slap Watch on Kathie Lee – https://www.youtube.com/watch?v=5BD02PAuUaw
- Lori Montag Interview – https://www.youtube.com/watch?v=DeOVMh3tJSQ
- Ryan Tedder of One Republic – https://www.youtube.com/watch?v=1kbeJ8GBDd0
- NOTABLE QUOTABLE – “I went to Google, typed in San Francisco chauffeur or San Francisco limousine, I just filled out an excel sheet and I just started dialing for dollars, right? First ten guys I called, three of them hung up before I got a few words out, a few of them would listen for like 45 seconds and then hung up, and three of them said ‘I’m interested, let’s meet.’. And if you’re cold calling and three out of ten say ‘let’s meet’, you’ve got something.” – Travis Kalanick (Founder of Uber)
- ACTION ITEM – Create Dream 100 List
- ACTION ITEM – Commit to a sustainable rejection regimine
- ACTION ITEM – Embrace stoicism and the business duck “Emotional Tradeoffs of Success” philosophy (page 8 of the BOOM book)
Downloadable – https://www.dropbox.com/s/rcf8wd4m8tc90o6/Dream%20100%20-%20Thrive15.pdf?dl=0